Last month, I found myself standing on 5th Avenue in New York City under the harsh glare of the sun. I needed a reliable hat for my upcoming trip—not some cheap souvenir, but something built to last. At the same time, I wanted to avoid the pretentiousness that often comes with high-end shopping.
I had just attempted to buy a hat from a well-known luxury boutique, and the experience was thoroughly disappointing. The staff made me feel unwelcome, ignoring me for a full twenty minutes before offering curt, dismissive assistance. It brought to mind all the horror stories I'd heard about unpleasant retail encounters.
That moment clarified exactly what I needed from my next hat purchase:
Finding a quality cap should be straightforward—it's just a piece of fabric, after all. But in major cities, it often turns into a stressful ordeal. Many upscale stores sell overpriced merchandise and reserve their attention for customers who appear wealthy. If you look like an average shopper, you're practically invisible.
I watched other shoppers face similar issues. Tourists were given misleading return policy assurances, and anyone who didn't match the store's desired image was completely overlooked. I despise that kind of treatment. All I wanted was an honest transaction and a solid product—not a confrontation over fine print on a receipt.
I was also wary of cheap caps sold online. I'd bought one the previous year at a rock-bottom price, and the flimsy material—along with the weak dye—faded within a week. I ended up looking foolish.
Verdict: Avoid stores that make you feel stressed, and stop buying hats based solely on a low price.

Sitting on a park bench, I decided to shift my approach. I'd had enough of rude in-store experiences and resolved to find a trustworthy online brand specializing in simple, durable outdoor gear. I typed "unisex travel cap durable" into the search bar.
That's how I discovered the Mozaer Q34 line. Browsing the homepage, I appreciated the clean, straightforward design—no flashy luxury claims, just clear product details and sizing information. They offered a Unisex Summer Letter Baseball Cap, and I selected the rich, dark purple option. I was looking for a deep purple baseball cap that made a statement without being loud.
Shopping for items like this requires a bit of savvy. Here's what I learned to prioritize: